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The Michelin Man Keeps Rolling <br><br> | The Michelin Man Keeps Rolling <br><br>Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1<br><br>Bibendum’s Hidden History <br><br>His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2<br><br>From Mummy to Mascot <br><br>Despite aesthetic changes, his friendly presence endures, with 90% brand Michelin Man logo recognition worldwide. :contentReference[oaicite:3]index=3<br><br>The Icon That Refuses to Fade <br><br>From classic print ads to online platforms, the Michelin Man brand history Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4<br><br>Why We Still Love the Michelin Man <br><br>After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar. | ||
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