Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
The Michelin Man and Food Culture
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
A Mascot That Refuses to Fade
His mix of history, humor, and adaptability ensures he connects with new audiences.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.
